Jorge De la Cerda and his wife Margo have worked hard to create a restaurant that is warm and welcoming to every customer that walks through their door. Jorge’s passion to create delicious homemade dishes drives him to make each sauce, side dish and main dish from scratch using family recipes.
Named after his wife, Margaritas restaurant has become very popular with the residents in Ely, Nevada. Although the restaurant is located on the Lincoln Highway and highly visible to tourists traveling north towards McGill, Jorge sought help from the Nevada Small Business Development Center’s (Nevada SBDC) Business Counselor to devise a strategy to expand his brand’s reach. To help Jorge accomplish his goal the counselor encouraged him to enroll in the business entrepreneur course, NxLevel, that was being planned by Rural Nevada Development Corporation and the Nevada SBDC. Following the course Tamera Brown, the Business Counselor, worked with Jorge to obtain a domain name for his website www.margaritaselynv.com and to develop a Facebook page allowing him to better connect with his local fan base and to reach out to tourists traveling through Ely.
Jorge also worked closely with the Nevada SBDC counselor to develop a business plan that was needed to obtain a Rural Nevada Development Corporation (RNDC) microloan to upgrade his point of sale system. “Tamera was very helpful in writing my business plan. She worked her schedule around the times I had available, spending many hours helping me write a plan the enabled me to obtain my loan. We really need people like her in our town. She provides a safe environment for business owners to improve their business and I would definitely recommend her services.” After working with the counselor Jorge has been successful in reaching his goal since Margaritas sales during the summer of 2013 have increased 15%.