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Pure Talent Dance and Fitness

Karen and Mark Mabson were concerned about the possible closure of Ely’s only studio that had been  successfully providing dance instruction students since September 2003. 

Their daughters, Alexandria and Angela enjoyed the after school dance lessons and performing their routines at competitions and for community events. Not wanting to see a void in artistic activities available for children when the owner moved to Utah, the couple decided to purchase the Pure Talent Performing Arts Studio.  The fact their daughter Alexandra already was teaching some of the dance classes helped the family make their decision. Now known as Pure Talent Dance and Fitness, the Mabsons turned what was once a simple dance studio into a studio-fitness center that offers a variety of classes for the young and young at heart.

But the changes to the dance studio didn’t come easily; they required help from the Nevada Small Business Development Center’s Business Counselor to develop their business plan, a microloan from the Rural Nevada Development Corporation (RNDC), more outreach to older folks so they know classes are available, and more contracts with dance and fitness instructors to keep the class quality up to par.

Tamera Brown, the Nevada SBDC’s business counselor with RNDC, said it was a pleasure to do business with the Mabsons who had a bigger vision for the small dance studio.

“We were surprised how many older people were interested in the classes,” says Karen. “They are so appreciative of us, and happy that we have expanded classes so they have fitness options.” Starting with 7 dance classes three days a week for children, the new business owners have expanded their schedule to include classes in cardio kick-boxing, Zumba, and R U Tuff E Nuff – a boot camp style workout program. As a result the community has over 20 different dance and fitness classes available to choose from.

With no other dance studios or fitness classes offered in the area, the Mabsons’ expansion has gone well for Ely residents.

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